wet n wild is one of the most recognized brands in the beauty community. They are the brand many novice and advanced make up lovers and artists turn to. In fact, to many people, it is the first beauty brand they dive into likely due to the inexpensive price, wide availability, and huge range of colour. They pride themselves on having a wide range of colour for every age, skin tone and economic status. That’s just one of the many things that makes their brand so popular!
While the products are fantastic, the company is passionate about their impact too. Over the 30+ years they have been creating stellar products, they have been cruelty-free, and even fight to eradicate animal testing. They are a staple brand for many animal lovers because of this, and their large range of vegan products to choose from. With some seriously beautiful and seriously inexpensive products under their belt, wet n wild is a go to for so many people in North America.
They are no secret n the beauty community either. The wet n wild Colour Icon eyeshadows and blushes are always a topic, as are their new collections like the Midnight Mermaid coming this fall, or their new products like the Photo Focus Foundation line (with 20+ shades, might I add). It”s no shock that the Canadian Beauty Bloggers want to recognize wet n wild as the brand of the month this September!
Stila is one of those brands that has it all: Cult beauty products like the Stay All Day Waterproof Eyeliner and new, innovative products like the Magnificent Metals liquid eye shadow. These fantastic formulas didn’t happen over night. For over 20 years, Stila has been a staple in the beauty industry. They have even started beauty trends with some of their unique products such as the Stila Highlight in Kitten or their Stay All Day liquid lipsticks. It’s just a matter of time until they bring out another successful formula or product that takes the beauty world by storm.
These long-wear, sweat and water proof products are exactly what we want to rely on bring us through the muggy summer month of August. They are versatile enough to have everything you need and more for a full face of makeup. It’s for these reasons that the Canadian Beauty Bloggers have chosen Stila as our brand of the month.
It’s is the Canadian Beauty Bloggers month to shine! This month, we are tackling the huge world of Canadian Beauty brands whether it’s skin care, nails, makeup or hair. This month is our chance to show off our favourite products and brands that are made in Canada. We have Marcelle, Annabelle, Cover FX, MAC, Nudestix, Cocoon Apothecary, Beyond the Nail, Bite Beauty, Bathorium, Marc Anthony, Ilia, Lise Waiter, RMS Beauty, Pretty Organic Skincare, Saje, and Emma Cosmetics to name a few. Needless to say, there are hundreds and thousands of Canadian brands, from indie to drugstore to high end, that we are proud to call Canadian.
ColourPop may not have been started by bloggers/vloggers, but the sensational brand exploded with popularity by their use of Instagram, clear knowledge of the online beauty community, and collaboration with popular beauty gurus in 2014. This Los Angles brand, along with being budget-friendly, is bunny approved. It began with a collection of unique eyeshadows that had it all: the pigment, the shade range, the low price, and the minimal look and feel that is sought after. Over the three years, the brand grew to include new and amazing products from eye liners, to lipsticks (including their ever popular matte liquid lippies), to cheek products all without compromising on price or quality.
This online-only brand has had its share of attention. Many beauty bloggers and vloggers alike can’t help but notice their new and innovative formulas like the Super Shock eye and cheek colours. The matte lipstick trend has been dominated by ColourPop‘s Ultra Matte Liquid Lipsticks and their Matte-X formula for years too. Overall, this massive but young brand has been doing some amazing things that have made the Canadian Beauty Bloggers stand up and take notice.
The Canadian Beauty Bloggers are connecting with their roots this May and taking a look at one of the original YouTuber derived beauty brands: Real Techniques. This British brand was started by Sam and Nic Chapman of the YouTube channel Pixiwoo which now has over 2.1 million subscribers from around the world. As children with legendary makeup artists in the family, both Sam and her sister Nic Chapman went into the beauty industry to make a name for themselves. In 2010, Sam began creating videos starting with simple makeup tutorials and as it grew, Nic joined the channel. In 2011, when YouTube was just starting to grow into the massive network that it is now, the sister duo launched a collection of makeup tools under their own brand: Real Techniques.
These affordable brushes were an instant hit and the brand grew. Over 5 years later are still making a name for themselves with products like the Real Techniques Miricle Complexion Sponge or the award-winning Real Techniques Blush Brush. With stunning new collections and the high-quality performance, these brushes have become a staple for the Canadian Beauty Bloggers.