Make Up For Ever is a brand known for its creativity and colour, so it is no surprise that it was created by a passionate Parisian make-up artist who began her career doing body paintings in theatre. Dany Sanz, a teacher and the creator behind Make Up For Ever, began to create a line of cosmetics address the needs not just make-up artists like her, but women everywhere.
At the time, there was not a lot of variety in the make-up being sold. She had dreamt of a place where people could find whatever they needed for their artistry, with a professional quality and performance. Her and her team began to create products such as glitters, lipstick palettes, and pigments that slowly gained popularity among the make-up artists everywhere, and soon made its way into the hands of people across the world due to its recognition in the professional field. To this day, Make Up For Ever is a staple in the beauty industry with hundreds of unique, high quality products.
From its humble beginnings at a single boutique in France to being sold globally through the Sephora network, the brand and Dany herself have come a long way. The innovation and success of the brand are just a few of the reasons that Make Up For Ever has been chosen as the Canadian Beauty Bloggers’ brand of the month.
Created by Petra Strand, and first launched in London, Pixi Beauty‘s focus is on giving a naturally radiant look. Their skincare products use botanical ingredients to give women-on-the-go quick and effective solutions.
Founded in Newport Beach, California, Urban Decay‘s philosophy of edgy beauty with a cruelty free edge has been very popular with the CBB crowd. Lately the Vice Lipsticks have been gathering attention and the recent opening of flagship stores around Canada has increased the public’s awareness of the brand. Not only does the brand take a stance against animal testing but it also has initiatives to empower women. The quality of the products along with their ethics gives good reason to choose Urban Decay as this month’s brand.
Based in New York, tarte Cosmetics is founded by Maureen Kelly rose to fame with very little advertising and in a time when women were turning from luxury brands back to drugstore cosmetics. The success can be attributed to Kelly’s predictive ability at knowing what women want and being on the edge of incorporating interesting ingredients like Acai Berry and Amazonian clay. It focuses on high-performance naturals and people were surprised that a line with natural ingredients could perform with the best of them.
NYX is no longer the indie brand that was founded in by Korean born Toni Ko, it was bought by L’Oreal in 2016 because of its power in social media and digital marketing. The company sold for an estimated $500 million!
Named after the Goddess of night, it was inspired by the nightlife of Toni when she founded the company in her 20s. Now, NYX is at the top of drugstore brands for their innovative creative cosmetics in loud and artistic colors. They are know for fun and on trend offerings of which their matte products have been stellar.