Describe your blog in fifteen words or less:
Professional makeup artist sharing the latest in beauty with a touch of life and style.
Why did you start your blog?
I started my blog over 5 years ago because I had developed a bit of an addiction to niche, luxury beauty brands. Living in a rural area, I relied on beauty blogs for reviews and swatches before making my online purchases. I had such a passion for beauty, and there weren’t a lot of resources out there for people with fair skin back then, so I thought why not try to hopefully help others by sharing my thoughts and swatches on my own blog on all the products I was taking a gamble on ordering online. It all just kind of snowballed from there!
What do you love posting about on your blog?
I love posting about the latest beauty launches (particularly high end and luxury). I still get as giddy as a school girl when it comes to trying out new beauty launches. I also never forget what started it all. I’m always thinking of the person out there, like me, who doesn’t have access to beauty counters or Sephora and Ulta near them to discover these products in person. I want to share beautiful photographs and accurate swatches that gives someone out there the confidence to order that new product they’ve been lusting after with confidence.
What is your favourite post?
It’s so hard to pick a favourite! One post I really enjoyed was my post from well over a year ago when I explored Charlotte Tilbury makeup for the first time with the Dolce Vita Look. Testing out a luxury brand I had become obsessed with, from a makeup artist I’d been a fan of for years, all while showing some wearable ways to incorporate the products for any woman, are some of my favourite things all wrapped into one post.
What is your #1 tip for others looking to start a beauty blog?
Make sure you are doing it for YOU because it is something you truly have a passion for. Starting a beauty blog because you are out to get free product, or hope to make the big bucks, is going to have you burning out fast. Blogging is a lot of work, and it has to be something you truly enjoy and that brings you joy. And be sure to always be true to you.