ColourPop may not have been started by bloggers/vloggers, but the sensational brand exploded with popularity by their use of Instagram, clear knowledge of the online beauty community, and collaboration with popular beauty gurus in 2014. This Los Angles brand, along with being budget-friendly, is bunny approved. It began with a collection of unique eyeshadows that had it all: the pigment, the shade range, the low price, and the minimal look and feel that is sought after. Over the three years, the brand grew to include new and amazing products from eye liners, to lipsticks (including their ever popular matte liquid lippies), to cheek products all without compromising on price or quality.
This online-only brand has had its share of attention. Many beauty bloggers and vloggers alike can’t help but notice their new and innovative formulas like the Super Shock eye and cheek colours. The matte lipstick trend has been dominated by ColourPop‘s Ultra Matte Liquid Lipsticks and their Matte-X formula for years too. Overall, this massive but young brand has been doing some amazing things that have made the Canadian Beauty Bloggers stand up and take notice.