What once was only offered at selection Loblaws and Superstore locations, Joe Fresh‘s brand can now boast stand alone stores and an increased range of products to its name. Most recently, the relaunch of their makeup line and its inclusion at Shoppers Drug Mart is making the CBB team curious about Joe Fresh!
Joe Fresh, created by Canadian designer Joe Mimran (of Club Monaco) focuses on being stylish, and affordable. The cosmetic line carries everything from eyeshadow, foundations, lipsticks to makeup removers and everything in between. At an affordable price, there’s no reason to neglect trying out a few items from this Canadian brand.
Check out some reviews on Joe Fresh!
essence can be found at Shoppers Drug Mart and Loblaws stores and focuses on quality at amazingly affordable prices.
essence is always staying on top of trends and offering high quality options for budget mavens. The brand does not test on animals, and hopes that their well priced items inspired you to try any look, whenever you want. They’re sure that you will love them at first try.
Some of CBB favorites from essence are their lipsticks, gel polishes and blushes. Their Spring/Summer items are going to hit stores soon so make sure to check out this CBB Brand of the Month!
Check out some reviews on essence!
We are all fans of the brands that Sephora carries in stores but we shouldn’t forget about their in-house Sephora Collection Brand. This collection carries products that are current, well priced and sometimes better performing than some of the high end items found on other shelves. From tools to skincare to color products, Sephora Collection has all the bases covered and some favorites include their Contour Eye Pencils, single shadows and the multitude of lip products. With over 100 eyeliners, 90 lipsticks, 80 eye shadows and 75 brushes, you can easily find more than a few HG items when you explore the range.
Check out some reviews on Sephora Collection!
Maybelline began from a spark of inspiration when Tom Lyle William noticed his sister mixing petroleum jelly with coal to make her eyes fuller. Starting in 1915 Maybelline has come a long from its mail order, Chicago based roots. Though now called Maybelline New York, and gracing the faces at fashion shows, Maybelline is still accessible down drug store aisle. Popular faces for Maybelline’s ad campaigns have ranged from Sarah Michelle Gellar, Ziyi Zhang to Miranda Kerr. This brand is well know for its focus on eyes, its pink and green tube of mascara and lately their Color Tattoo range. Though we tend to think of Maybelline as a stand alone brand, but it may come as a surprise that it was purchased by L’Oreal in 1996.
Check out some reviews on Maybelline!
It’s no secret that the Western world has been taking some tips from Korea. With the opening of Korean skincare and makeup brands in malls, and the inclusion of Korean brands at Sephora and department stores, everyone has Korean beauty trends on their mind.
Asian beauty consumers focus on skincare more than color cosmetics and brands like Sulwhasoo, AmorePacific, Iope, and O Hui are just some of the reputable skincare powerhouses from Korea. Though still new to North American audiences, pretty soon we’ll all have our favorites in a regime of serums, emulsions, essences, ampoules, masks, cleansers and exfoliants. What once was only three steps might turn into as many as 10! Are you ready to keep up?