Founded in Newport Beach, California, Urban Decay‘s philosophy of edgy beauty with a cruelty free edge has been very popular with the CBB crowd. Lately the Vice Lipsticks have been gathering attention and the recent opening of flagship stores around Canada has increased the public’s awareness of the brand. Not only does the brand take a stance against animal testing but it also has initiatives to empower women. The quality of the products along with their ethics gives good reason to choose Urban Decay as this month’s brand.
Check out some reviews on Urban Decay.
Based in New York, tarte Cosmetics is founded by Maureen Kelly rose to fame with very little advertising and in a time when women were turning from luxury brands back to drugstore cosmetics. The success can be attributed to Kelly’s predictive ability at knowing what women want and being on the edge of incorporating interesting ingredients like Acai Berry and Amazonian clay. It focuses on high-performance naturals and people were surprised that a line with natural ingredients could perform with the best of them.
Check out some reviews on tarte.
NYX is no longer the indie brand that was founded in by Korean born Toni Ko, it was bought by L’Oreal in 2016 because of its power in social media and digital marketing. The company sold for an estimated $500 million!
Named after the Goddess of night, it was inspired by the nightlife of Toni when she founded the company in her 20s. Now, NYX is at the top of drugstore brands for their innovative creative cosmetics in loud and artistic colors. They are know for fun and on trend offerings of which their matte products have been stellar.
Kat Von Drachenburg (Kat Von D) gained wide attention with her reality TV show LA Ink and since then her artistic talent has converted into a beauty empire which launched exclusively with and for Sephora in 2008. Since then, her products have been known for their color and intense longevity.
Kat Von D celebrates art, creativity and personal expressions. She bests describes the ethos of brand when she said, “We are bold, unapologetic, outspoken and different in our own way. We are artists, poets and lovers. We are the outsiders and the insiders.” Our CBB favorites are the Everlasting Liquid Lipsticks and her eyeshadow palettes.
Check out some reviews on Kat Von D.
Among the most affordable of makeup brands, eyes lips face (e.l.f) marks their products mostly between $1-6 and this line, established in 2004 doesn’t feel like cheap makeup either.
100% cruelty free, e.l.f also supports PETA’s no fur movement along with other charities. It is sold in 17 countries and is a great entry makeup brand.
Check out some reviews on e.l.f.